Frequently Asked Questions

Who is this course for?
- Founders/Owners of businesses, social enterprises and charities.
- Entrepreneurs who want to improve their knowledge of branding and storytelling.
- People with responsibility for marketing, design or communications.
- Anyone with an idea they want to test, improve, launch and grow.
- Students and freelancers looking to master their craft in branding.

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. However, we have structured the course around a 7 day programme, so you can get everything in place as soon as possible and grow faster.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. Plus you can download the course PDF so you have an offline version too.

What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund, just email [email protected].

Do I need to have an idea first?
Not necessarily as our students sometimes create this whilst they progress through the course. However, it's helpful to be working on or within a business, charity, social enterprise already even if it’s just at the planning stage. Without an idea to apply the thinking to this won’t be as valuable as it should be. Don't worry though, if you don't have a company or product brand to work on, the same thinking can be applied to your personal brand.

What's the structure of the course?

This is a practical course and you’ll start to build your brand story - and have at least the general outline - by the end of the first week. We mix things up with some theory, case studies, exercises, tips and guides, so you can learn in various ways. We believe in useful tasks and actions so you can dive under the skin of branding and come away with practical learning outcomes. More details shared in the course curriculum above and the first section is free to preview.

What do you get when you enrol on the course?
Video content, quotations, case studies, tips, insights, exercises, lists of ideas, access to fellow entrepreneurs within our community... and it doesn't stop there, we'll continue to review and improve the course based on student feedback.

Is this a shortcut to success?
Sadly, no. And if anyone tells you they can offer you such a shortcut they’re either mad, lying or very soon to be a trillionaire. The course teaches you the principles and ‘tricks of the trade’ that, when applied with hard work and perseverance, will give your organisation an unfair advantage over your competition. We are here to share our 30 years of combined knowledge (and well over 10,000 hours of experience to make us brand experts) to help you move faster, but it's not a shortcut.